diff --git a/drivers/thunderbolt/retimer.c b/drivers/thunderbolt/retimer.c
index edbd92435b41..5bd5c22a5085 100644
--- a/drivers/thunderbolt/retimer.c
+++ b/drivers/thunderbolt/retimer.c
@@ -98,6 +98,7 @@ static int tb_retimer_nvm_add(struct tb_retimer *rt)
 
 err_nvm:
 	dev_dbg(&rt->dev, "NVM upgrade disabled\n");
+	rt->no_nvm_upgrade = true;
 	if (!IS_ERR(nvm))
 		tb_nvm_free(nvm);
 
@@ -177,8 +178,6 @@ static ssize_t nvm_authenticate_show(struct device *dev,
 
 	if (!rt->nvm)
 		ret = -EAGAIN;
-	else if (rt->no_nvm_upgrade)
-		ret = -EOPNOTSUPP;
 	else
 		ret = sysfs_emit(buf, "%#x\n", rt->auth_status);
 
@@ -304,6 +303,19 @@ static ssize_t vendor_show(struct device *dev, struct device_attribute *attr,
 }
 static DEVICE_ATTR_RO(vendor);
 
+static umode_t retimer_is_visible(struct kobject *kobj, struct attribute *attr,
+				  int n)
+{
+	struct device *dev = kobj_to_dev(kobj);
+	struct tb_retimer *rt = tb_to_retimer(dev);
+
+	if (attr == &dev_attr_nvm_authenticate.attr ||
+	    attr == &dev_attr_nvm_version.attr)
+		return rt->no_nvm_upgrade ? 0 : attr->mode;
+
+	return attr->mode;
+}
+
 static struct attribute *retimer_attrs[] = {
 	&dev_attr_device.attr,
 	&dev_attr_nvm_authenticate.attr,
@@ -313,6 +325,7 @@ static struct attribute *retimer_attrs[] = {
 };
 
 static const struct attribute_group retimer_group = {
+	.is_visible = retimer_is_visible,
 	.attrs = retimer_attrs,
 };